StubHub Holdings, Inc. has reaffirmed its financial projections for 2026, anticipating Gross Merchandise Sales (GMS) in the range of $9.9 billion to $10.1 billion and adjusted EBITDA between $400 million and $420 million. The company highlighted an expansion in its adjusted EBITDA margin as a key driver for these targets.
Positive Start to 2026
During its Q1 2026 management view, StubHub reported a strong start to the fiscal year. Founder, CEO, and Chairman Eric Baker stated, “We are off to a positive start in 2026 with solid top line growth and increased profitability.” The company saw GMS increase by 7% to $2.2 billion in the first quarter, with its adjusted EBITDA margin expanding to 16%.
Outlook and Margin Growth
The reiteration of the 2026 outlook signals confidence from StubHub’s leadership regarding its strategic initiatives and market position. The projected growth in GMS, coupled with an expanding EBITDA margin, suggests an improved operational efficiency and profitability trajectory for the ticket marketplace.
