NEW YORK — The Estée Lauder Companies Inc. (NYSE: EL) and its luxury fragrance brand Jo Malone London today announced the launch of ‘Scent Scanner,’ a groundbreaking digital experience. This initiative aims to transform users’ visual preferences, as expressed across their Pinterest boards, into personalized fragrance recommendations from Jo Malone London.
The ‘Scent Scanner’ is described as a first-of-its-kind offering, available exclusively on the visual discovery platform Pinterest. This strategic partnership leverages Pinterest’s extensive user-generated visual data to create a highly individualized consumer journey in fragrance selection.
The innovative experience is currently rolling out in key markets, specifically targeting consumers in the United States and France. By translating visual tastes into olfactory suggestions, The Estée Lauder Companies and Jo Malone London are exploring new avenues for personalized product discovery and engagement within the luxury fragrance sector.
