QVC Group, the parent company of live social shopping platforms QVC and HSN, has successfully emerged from bankruptcy, significantly reducing its debt load by more than $5 billion. The company announced Thursday (Aug. 6) that it has secured access to a new $600 million asset-based lending facility and has also appointed new leadership.
Financial Restructuring Completed
The emergence from bankruptcy follows QVC Group’s voluntary Chapter 11 filing on April 16, which was initiated to implement a comprehensive prepackaged financial restructuring plan. The $600 million asset-based lending facility is led by funds managed by Strategic Value Partners and its affiliates, alongside Oaktree Capital.
In conjunction with the restructuring, QVC Group’s common stock has been approved for trading on the Nasdaq under the ticker symbol “QVCG.”
Leadership Transition and New Board
The company also announced a significant leadership transition. David Rawlinson is stepping down as President and CEO. He will be succeeded by Mike George, who assumes the role of interim CEO and Chair of the Board of Directors, effective immediately. George has a deep history with the company, having served as president and CEO of QVC Group and its predecessor, QVC Inc., for nearly 16 years, from November 2005 to September 2021.
Prior to his tenure at QVC, George held leadership positions at Dell and McKinsey & Company, where he led the firm’s North American Retail Practice.
QVC Group has also appointed a new board of directors. Members include:
- Mike George
- David Charles Boone, CEO of The Michaels Companies
- Nicolas Le Bourgeois, former leader of TikTok Shop in the United States and former Amazon executive
- Jason Lee Horowitz, former global head of marketing and media at Mattel
- James A. Marcum, executive chair and former CEO of David’s Bridal
- Ann Mather, former chief financial officer of Pixar
- Richard Andrew Mayfield, senior advisor at McKinsey
- Jonathan Seth Zinman, managing member of JZ Advisors
George expressed optimism about the company’s future, stating in the release, “Together, we will continue to create innovative shopping experiences for customers and evolve the business to capture value for all of our stakeholders as the board searches for a permanent CEO.”
Background of Financial Challenges
QVC Group sought Chapter 11 protection earlier this year after facing several years of declining sales and mounting debt. The company’s financial difficulties were exacerbated by a broader shift in consumer shopping behavior towards mobile, social, and lower-priced digital retail alternatives.


