Hisense, a leading global brand in home appliances and smart technologies, has reported a significant 38% sales uplift in Western European markets. This notable achievement stems from its long-standing collaboration with NIQ (NYSE: NIQ), a global leader in consumer intelligence, and the strategic application of NIQ’s AI-powered market intelligence.
NIQ today unveiled new insights from this partnership, detailing how its advanced AI capabilities have been instrumental in Hisense’s accelerated international expansion and improved local market decision-making. The intelligence platform has delivered measurable growth for Hisense across more than 20 key markets and over 12 distinct product categories, showcasing the breadth and depth of its impact on the brand’s diverse portfolio.
AI Drives Market Agility and Precision
The case study specifically highlights how AI-driven insights empower global brands to operate with greater agility, localize their strategies more effectively, and compete robustly in intricate market environments. For Hisense, this has translated into a tangible competitive advantage, allowing for more precise market interventions and product positioning based on real-time consumer intelligence, ultimately fostering stronger market presence.
This successful collaboration, with learnings shared from Chicago, underscores the increasing reliance of multinational corporations on sophisticated consumer intelligence tools. It demonstrates a clear pathway for brands to achieve substantial sales growth and deepen market penetration by harnessing the power of artificial intelligence in their strategic planning and execution, setting a precedent for future global market endeavors.
